In an effort to increase efficiency and accuracy of data transmitted between RE/MAX International and RE/MAX of New Jersey, an automatic interface with the MATRiX and Frames systems has been established. Because of this interface, RE/MAX International will not accept any e-mail address data from us that include the name “remax” unless it meets very specific rules. The only exception to these rules is the @remax.net forwarding addresses provided by the RE/MAX International Mainstreet registration program.
Although the main focus is on web domain names, RE/MAX International also strictly enforces the correct use of the RE/MAX trademark in e-mail addresses. Please be sure that your e-mail address does is not include an improper use of the remax name, and if so, make changes as soon as possible.
The best way to legally combine the marketing power of the RE/MAX brand with your e-mail address is to register for RE/MAX Mainstreet and get a free forwarding address. Simply visit www.remax.net to register.
For all the details regarding trademark policy, please refer to Trademark Standards Manual.
BONUS TIP: Don’t get snagged by the NJREC for violating the advertising rules of 11:5-6:1. Make sure that your licensee’s regular business name is used in all advertising, including your website. In other words, use only the name of record on your license, without nicknames, slogans or other marks.
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The information contained herein is believed to be accurate and timely, but no warranty as such is expressed or implied.