Mark Schilling
Technology Director
RE/MAX of New Jersey
ISSUE #27
9/7/2005

 


Many associates ask, “How do we drive traffic to the RE/MAX of New Jersey Web Site?” The answer in one word is “Promotion”.  Particularly on the Internet, RE/MAX of New Jersey promotes the regional website, www.remax-nj.com, on an assortment of sites.  

 

TODAY’S TECH TIP: Promotion Is The Key: RE/MAX of New Jersey, Our Presence on the Internet

 To reach perspective clients, RE/MAX of New Jersey can be found on the Internet in many different locations.  Internet advertisement resources includes online magazines and search engines.

One way to advertise is by using a search engine like Google or Yahoo. Search engines allow us to advertise a blurb with a link to www.remax-newjersey.com. People searching for real estate in New Jersey using search engines will see these ads appear. Search engines also include our advertisements in online newspapers, magazines and other sites where they advertise as shown in the examples of www.weather.com, www.aol.com  and www.nytimes.com.        

 

 

 

 

 

 

 

 

 

 

 

 

 

 

             www.nj.com          www.philly.com                      www.southjersey.com

           

 Online magazines allow us to place and banner or logo on the
magazine’s web site, which is linked to www.remax-newjersey.com
People can click on the logo or banner and go directly to our regional
website

 www.njmonthly.com, www.njbride.com and www.southjersey.com
each have a real estate section that shows a map of New Jersey and a
list of counties which link directly to the property search page in the
RE/MAX of New Jersey website.

 Advertising on the Internet can be a lucrative endeavor when trying to direct traffic to a website. Many individual associates use the same resources as RE/MAX of New Jersey to promote themselves. Be aware that the cost can be considerable. Starting with ads on local websites such as a community site is cost efficient.
 

Time’s up! Gotta go. Have suggestions for other Tech Tips?  E-mail me.

As always, feel free to contact Troy at the regional help desk with any tech support questions at help@remax-nj.net
or (888) 54-REMAX.

Mark Schilling
Regional Technology Director
mailto:markschilling@remax.net